Warde argued that typography should be invisible in order to allow content to be communicated.
Think about how your type “speaks” to your audience.
Despite what Beatrice Warde argued, we are either consciously or subconsciously influenced by the form of the type that we read, both in terms of text and display typography.
Eric Gill said: “letters are things, not pictures of things”
https://practicaltypography.com/drowning-the-crystal-goblet.html
A link where is told that the Warde`s argument is misleading, the typography can not be invisible.
https://hyphenpress.co.uk/journal/article/for-a-typography-of-details
Saturday, 15 February 2020
Monday, 3 June 2019
Exercise: Soviet remakes
Sources:
https://hyperallergic.com/406759/film-posters-of-the-russian-avant-garde/
https://thecharnelhouse.org/2015/08/05/the-stenberg-brothers-and-the-art-of-soviet-movie-posters/
https://mubi.com/notebook/posts/movie-poster-of-the-week-battleship-potemkin-and-the-stenberg-brothers-at-auction
I choose film VERTIGO by Alfred Hitchcock because I like that film and I thought vertigo could be used with its combinations of skewed perspective very well.
I choose these two posters for analysis. I like them because both have a feeling of high and a little bit feeling of vertigo at once.
Both posters use simple colours, skewed perspective, lines to lead the eye, sanserif font, the figures on the right poster look like they were cut - collage.
Sunday, 5 May 2019
Exercise: A sense of place
In this exercise, I was expected to combine type and family picture to explore a range of visual approaches. The beginning was a little bit hard especially to recognize where is a problem in the combination when I felt uncomfortable.
So, I started to look for examples and videos.
https://www.youtube.com/watch?v=V0DFvmTN4o8 this video explains how to make a better graphic design using visual triggers. The triggers are colour harmony, colour linking, transparency and blend modes, use focal mode, typography needs to breathe. I would like to add that typography is important to transfer the idea. The characteristics of a font change dramatically the language of the combination of typography and pictures.
https://www.youtube.com/watch?v=FVLUhkVk_N4
This video explains compositional techniques such as depth, balance, symmetry, focal point etc. This video is very useful. I tried to use golden rule instead of my favourite third rule.
Trying to remember the principles I made some better compositions after 11.5. Description at these pictures.
1. Started with a photograph of my wife and daughter chatting with wife's parents via a tablet at Christmas. I like the photograph because parents live 600 km from us, it is great we have the technology to see each other via a screen. I like the last version where I used a script font which I discovered when I was working on the planes photograph. The photograph could be used as an add for technology connecting people.
2. As a second photograph is an overexposed photograph of my wife and our dogs. I like here the negative space which produced by overexposing. Here I was playing with typography positioned at the feet. Trying to have contact with the figures. I think the typography is not correct here but the composition works.
4. I tried to crop the original photograph to get a better composition. I made in Lightroom more space for the typography. Here I was playing around with the curved text. I like it but maybe a colour harmony, clear focal point and many objects are disturbing. To built simplicity maybe could help here.
5. My grandfather loved the garden. I wanted to use a colour gradient because the original photograph was black and white. I like the gradient. I wanted the yellow on the left roof side as the sun is shining through the greenhouse. I tried to position the text around and it took a time I found out the block of black is the best way how to support the text even it is positioned in the centre. Still, it works.
6. I found this photo of my old painting. I wanted to try to put there the name of it. I used blend mode and colour of blood. The name in the second example is too shouting so I made the third version which is acceptable for me. Now as I am writing maybe the fourth version could be that the block of red should not be so precise, sharp.
11.5.2019
7. I found pictures where we were an airshow. I was firstly satisfied with the composition. There is plenty of negative space. The typography can breathe, I really enjoy this composition. The colour balance is nice :-)
8. These pictures are from Prague ZOO I was with my nephew. I cropped the original tried to get the best composition. I like the result. Still, there is something which disturbs me but I do not know what. Maybe the fact the texts are positioned on the lines of thirds. I was playing with the text but this was the best position for that time.
Result
This exercise was amazing. Still, I think there are plenty of things need to be practice especially the colour harmony, the type of typography. I really like the font I used in the planes. really it enhances the feeling. This exercise helped me to recognise the crisp relationship between picture and text.
So, I started to look for examples and videos.
https://www.youtube.com/watch?v=V0DFvmTN4o8 this video explains how to make a better graphic design using visual triggers. The triggers are colour harmony, colour linking, transparency and blend modes, use focal mode, typography needs to breathe. I would like to add that typography is important to transfer the idea. The characteristics of a font change dramatically the language of the combination of typography and pictures.
https://www.youtube.com/watch?v=FVLUhkVk_N4
This video explains compositional techniques such as depth, balance, symmetry, focal point etc. This video is very useful. I tried to use golden rule instead of my favourite third rule.
Trying to remember the principles I made some better compositions after 11.5. Description at these pictures.
1. Started with a photograph of my wife and daughter chatting with wife's parents via a tablet at Christmas. I like the photograph because parents live 600 km from us, it is great we have the technology to see each other via a screen. I like the last version where I used a script font which I discovered when I was working on the planes photograph. The photograph could be used as an add for technology connecting people.
3. Was not easy. I tried many fonts, bonds but was not satisfied. I like the play with the text curve. The really great aspect of the composition. This technique was used in the next composition as well.
4. I tried to crop the original photograph to get a better composition. I made in Lightroom more space for the typography. Here I was playing around with the curved text. I like it but maybe a colour harmony, clear focal point and many objects are disturbing. To built simplicity maybe could help here.
5. My grandfather loved the garden. I wanted to use a colour gradient because the original photograph was black and white. I like the gradient. I wanted the yellow on the left roof side as the sun is shining through the greenhouse. I tried to position the text around and it took a time I found out the block of black is the best way how to support the text even it is positioned in the centre. Still, it works.
6. I found this photo of my old painting. I wanted to try to put there the name of it. I used blend mode and colour of blood. The name in the second example is too shouting so I made the third version which is acceptable for me. Now as I am writing maybe the fourth version could be that the block of red should not be so precise, sharp.
I change the composition and the block of the red. I used a brush and positioned the name in the golden rule. I played a little bit with a vinette to push the focal point on the title. It is a little bit messy but I think it works.
As a final touch, I blurred the background. It helped to the title be more readable.
11.5.2019
7. I found pictures where we were an airshow. I was firstly satisfied with the composition. There is plenty of negative space. The typography can breathe, I really enjoy this composition. The colour balance is nice :-)
8. These pictures are from Prague ZOO I was with my nephew. I cropped the original tried to get the best composition. I like the result. Still, there is something which disturbs me but I do not know what. Maybe the fact the texts are positioned on the lines of thirds. I was playing with the text but this was the best position for that time.
9. When I saw the gorilla I think that good font can enhance photography. It was not easy to find the right one but I think this one is very close to representing the Power of that species.
Result
This exercise was amazing. Still, I think there are plenty of things need to be practice especially the colour harmony, the type of typography. I really like the font I used in the planes. really it enhances the feeling. This exercise helped me to recognise the crisp relationship between picture and text.
Friday, 26 April 2019
Exercise: Travel
First, I made a brief notion:
I needed information about what the coffee book looks like. I found some information on the internet and I decided to use 22x28 cm.
Second information which was not clear was: dynamic layout, what it is? I found only information about dynamic composition:
- add contrast
- define hierarch Larger/contrast = more important
- treat type as a shape
When I have done some thumbnails I tried them in Indesign. As an inspiration was the book Grid systems/Raster systeme by Josef Müller-Brockmann. I started with a simple 4x4 grid. I tried to fill the grid by text and pictures to my feelings that it looks good. After this grid, I tried a 3x6 grid. I was not satisfied even the layout does not look bad, still, there was a lack of compatibility, I think. So I get inspired by 8x3 two inner pages and I was happier. I really like the picture situated in the middle of two pages. Especially I like 6. 7. layouts where is only one picture with Berlin title and 8. layout where are added some texts. It is clean with enough white space. There is a nice contrast. I was playing with the last layouts. I wanted to wrap text around a shape and the Star of David was a great opportunity. The layout looks good. I think I could be more playing with the shape of type. I tried but it was a beginning. I am not sure about the font of the Travel title. Is not bad but fresher could be found I think.
Anyway, this exercise helps me to more understand how the grid is helpful to build a layout. I noticed that good layout leads an eye across the page. For example the 2. layout, the left page is a little bit messy, the eye is flying from Berlin to left paragraph. In layout 3., the situation is better. How to lead the eye is in layout 4, still, Berlin is a little bit disruptive. Layout 5. is the grid 8x3 for two pages and looks good. The possibility to put the picture in the middle is helpful for the balance of the layout. As there are some things to be adjusted, I am satisfied with the result. Next time I would like to focus on the shape of Type and better leading of the eye.
Here is the pdf file: Grids and Layouts
I needed information about what the coffee book looks like. I found some information on the internet and I decided to use 22x28 cm.
Second information which was not clear was: dynamic layout, what it is? I found only information about dynamic composition:
- add contrast
- define hierarch Larger/contrast = more important
- treat type as a shape
When I have done some thumbnails I tried them in Indesign. As an inspiration was the book Grid systems/Raster systeme by Josef Müller-Brockmann. I started with a simple 4x4 grid. I tried to fill the grid by text and pictures to my feelings that it looks good. After this grid, I tried a 3x6 grid. I was not satisfied even the layout does not look bad, still, there was a lack of compatibility, I think. So I get inspired by 8x3 two inner pages and I was happier. I really like the picture situated in the middle of two pages. Especially I like 6. 7. layouts where is only one picture with Berlin title and 8. layout where are added some texts. It is clean with enough white space. There is a nice contrast. I was playing with the last layouts. I wanted to wrap text around a shape and the Star of David was a great opportunity. The layout looks good. I think I could be more playing with the shape of type. I tried but it was a beginning. I am not sure about the font of the Travel title. Is not bad but fresher could be found I think.
Anyway, this exercise helps me to more understand how the grid is helpful to build a layout. I noticed that good layout leads an eye across the page. For example the 2. layout, the left page is a little bit messy, the eye is flying from Berlin to left paragraph. In layout 3., the situation is better. How to lead the eye is in layout 4, still, Berlin is a little bit disruptive. Layout 5. is the grid 8x3 for two pages and looks good. The possibility to put the picture in the middle is helpful for the balance of the layout. As there are some things to be adjusted, I am satisfied with the result. Next time I would like to focus on the shape of Type and better leading of the eye.
Here is the pdf file: Grids and Layouts
1. layout
2. layout
3. layout
4. layout
5. layout
6. layout
7. layout
8. layout
9. layout
10. layout
11. layout
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