Warde argued that typography should be invisible in order to allow content to be communicated.
Think about how your type “speaks” to your audience.
Despite what Beatrice Warde argued, we are either consciously or subconsciously influenced by the form of the type that we read, both in terms of text and display typography.
Eric Gill said: “letters are things, not pictures of things”
https://practicaltypography.com/drowning-the-crystal-goblet.html
A link where is told that the Warde`s argument is misleading, the typography can not be invisible.
https://hyphenpress.co.uk/journal/article/for-a-typography-of-details
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