Rudy Licko (born 1961) and Zuzana Licko and theirs Emigre

Tomato design

http://www.tomato.co.uk

David Carson

Pop Artists

Richard Hamilton (1922-2011)


Eduardo Paolozzi (1924-2005)


https://www.youtube.com/watch?v=dbopQPKOh2o


Peter Blake (born 1932)

German Dadaist, Soviet Constructionist

Kurt Schwitters (1887-1948)




Hannah Höch (1889-1978)




Alexander Rodchenko (1891-1956)




El Lissitzky (1890-1941)

They re-used existing imaginary and typography to create something new.

Barbara Kruger (born 1945)

Linder Sterling (born 1954)

Jamie Reid (born 1952)

Exercise: Patterns

I tried here some function in illustrator for the first step:

After it, I choose another typeface to see the difference between Sans serif and Serif typeface. Serif's graceful shapes make the patterns more illustrative. It was more visible in Adobe application.

 

I found out that mobile application Adobe Capture where we can quickly build a pattern. It is a powerful application where are options for the pattern.

I tried a combination of patterns but it did not work.

I was thinking to put there separate dot of the typeface and I played with the composition. The dots changed it. The colour changes it as well. The piece looked better when colour and repeated circles were added.

I tried again the Sans serif type with the original shape and it looked well, I think.

Typeface:  Book Antique

Exercise: Visual dynamics

I chose my favourite typeface Franklin Gothic AT which I used a lot in Graphic design 1. 

I played with the grid 4x4 and made some changes within the grid because of the "juxtaposition". Some I liked some not so I reorganised them till I thought it is balanced. I do not like when there was not a smooth connection between shapes within the squares. The grid changes the whole perception to a more orderly form. The squares are disconnected.

The last step was to colourised the composition. I played with some options, but it was really randomly done. I used the same colour as for the postcard. The tone versions are more friendly, softly, vividly form of the work. I was not overthinking where I should use this colour or nor. I just pick up the colours from Adobe application for colour themes to have the colours right. 

It tempted me to use another grid. I opened the book Grid Systems by Brockmann, and I liked this example:

It is grid 4x5. The composition has a lot of white space, and that was what I want to see here:

I love this version more. It is cleaner, more delicate, I think more balanced.

Great exercise, I think there are endless possibilities to play with the shapes and colours etc.

Exercise: Areas of practise

This exercise took me time because I was thinking too long how to present the ideas. I wanted to express them by characters. Let it clean, simple. It does not represent me anyway. It was done under the press of time. I really like the design which is very simple, flat, illustrated more than industrial / business design which persuades someone to buy something even illustrated design can do it as well. I think to have more time I will redo this exercise. Maybe I will go back to this.

Here are starting ideas. I wanted to avoid the subjects somehow.

This Is graphic design I like:







Here are the others choices I made: https://pin.it/dxajpbn6mhnqzt