What research I need to do? Somebody has already tried to solve that problem. How? Which media he/she/they used? What was the result?
As a first google research, I found this: 4-ways-to-reduce-the-waste-of-plastic-bags .1. Decline the bag
2. Bring your reusable bags instead.
3. Recycle the plastic bags.
4. Re-use the plastic bags.
Second, great article about the problem with bags and its Plastic-bag-problem.
It is not easy to persuade people to get the used bag back to a recycling centre! Only 3% of the total. It does not work. The big problem, bag in marine and in the air are flooding our planet.
Next, plastic-bag-for-life-recycling
"45% of shoppers bought a reusable bag but only 12% use them regularly. if we use reusable cloth bags, we could save up to 25.000 plastic bags in an average lifetime.
Many large supermarkets already offer loyalty points when we use our own bags, which is a good start. Instead of criticising those who use reusables, shouldn't we be doing more to educate those who still use single-use plastic bags?
An interesting information for the global solution: mutant-enzyme-that-eats-plastic-bottles
Rebbeca Hosking: https://www.theguardian.com/environment/2009/apr/16/plastic-bags-activism
My process record:
Having more time I would like to make some posters.
Anyway, the great thing was to doing research around the carrier bags. It helped me a lot to get "quickly" directions on how to address the problem.
The brief: it was great to notice that local businesses are worried. It should not be hard to get them involved and persuaded them to think differently.
Make the bang: I am still thinking about a statue made by carrier bags. Maybe a tree covered by those bags in the central square make a point which can appeal to residents. Put questions etc.
And yes, I love Tom Eckersley's keep the Britain Tidy. That style I would like to use for the design to get people informed about the problem.
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